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International Women's Writing Guild

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Creating an Author's Marketing Platform

  • Wednesday, January 25, 2023
  • 7:00 PM - 8:30 PM

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Workshop

Creating an Author's Marketing Platform: Websites, Social Media, Blogs and more...

with Rowana Abbensetts

**Please note all times are listed in EST**


Authors,do you want to get started with marketing your book but you don’t know where to begin? Maybe you’re nearing your publication date and looking to put a marketing plan together or you’re building an audience around your existing books. Or maybe you haven’t finished a book yet, but you want to grow an audience that’s interested in hearing more of your voice. If so, this workshop can help you create an author platform that attracts and engages your target audience, and teach you how to craft compelling content for a variety of social media platforms. This workshop is designed to get you set up to make sales online through a compelling author website, an email list eager to hear more, a thriving social media presence, securing features on blogs and podcasts, and so much more. Join me to learn the ins and outs of book marketing so you can grow an audience around your work and cultivate lifelong fans.


Rowana Abbensetts (she/her) is a Guyanese American writer, mom, and entrepreneur. With a lifelong passion for writing, reading, literature, and the arts, Rowana enjoys spending time with her family, especially her daughter Symone, who inspires her to write more stories to empower Black girls to take care of their mental health & wellness. Rowana is the Founder & Editor-In-Chief of Spoken Black Girl Publishing, which publishes Black women and women of color writers from across the diaspora. She is the author of Departure Story, a novel that captures her Caribbean ancestry and the coming of age experiences of Black women and girls in the United States. Rowana’s work has been published in Moko Magazine, Obsidian: Literature & Arts in the African Diaspora, Culture Push, and Free Verse Magazine. As a freelance mental health and wellness writer, Rowana has written for Insider, GoodRx, Well +Good, Bold Culture by Streamline Media, The Tempest, Insider, and Electric Lit. When she’s not writing, Rowana enjoys painting, visiting art museums, and spending time in nature. 





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The International Women’s Writing Guild

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New York, NY 10019


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